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⚡ Overview

Advanced Certification for Digital Marketing and Sales Professionals

Digital marketing is the most exciting game in the world right now. Accessible to everyone, empowering everyone. Get started with one of our Game-changing training courses and Certifications.

You’ve already got some skills. And vision. Maybe you want to turbo-charge your career. Or set off on a fresh adventure. Around here, one size does not fit all.

We transform careers with digital marketing training that sets the global standard

Most Digital Marketing course teaches you the only basics, but we are here that will teach you from basics to advanced concepts of Digital Marketing with Practical examples.

In this course you will be able to understand what is Digital Marketing, Scope of Digital Marketing, How to select and design a Website and how to optimize the website for SEO, What and how to write content for your site, How to engage in Social Media marketing with best practices, How to do Youtube marketing, How to analyse website traffic with Google Analytics, and the most effective and cost-effective way to do paid promotions using Adwords and Facebook.

Why to learn our Digital Marketing Course?

Gain a Google Certified Expert Diploma in Digital Marketing

Become a Google Certified Digital Marketing Professional

Get Ready Google Certified Master in Digital Marketing

Show More

⚡ WHO CAN TAKE THIS COURSE ?

WHO MADE FOR EXPERT DIGITAL MARKETING?

Being an Expert is about understanding and seeing a Bigger Vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, your brand or your career into unexplored territories.

Entrepreneurs who want to be learn and become a Digital Marketer
Graduate who wants to learn digital marketing can go for digital marketing
It does not matter if you have a science or humanities knowledge; digital marketing is all about learning the methods and keeping updated with the latest methods used in the industry.

⚡ DIGITAL MARKETING CAREER JOBS

There are a boom range of digital marketing jobs in all our world out there meaning there are a huge variety of career options.

Video/audio production
Interactive technology (such as AI)
Mobile marketing
Search engine optimization (SEO)
Search engine marketing (SEM)
Social Media
E-commerce
Email marketing
Marketing automation
Content management and curation
Web development
Web Design
Copywriting and editing
Analytics
Business/marketing strategy

⚡ SCOPE OF DIGITAL MARKETING

Digital marketing has exploded over the past few years, with 91 percent of companies using social media as a primary advertising tactic. They are taking the leap into this brave new world through either business-to-business (B2B) or business-to-consumer (B2C) digital marketing:

B2B: To generate leads, B2B marketers rely on web traffic but also are active on social media platforms like LinkedIn and Twitter. They also often rely on PPC campaigns to reach target audiences inexpensively.
B2C: B2C marketers focus on improving brand awareness and attracting customers to their websites and products using social platforms like Facebook, Twitter, Instagram, and Pinterest.

In addition to social media, businesses are using paid search, email marketing, and other methods to reach new audiences.

⚡ COURSE CURRICULUM

  • Social Media Marketing
  • Social Research
  • Content Creation and Outreach
  • Facebook, Twitter, LinkedIn
  • Instagram and Snapchat
  • YouTube and Social Video
  • Social Customer Service
  • Strategy and Planning
  • Watch Video
  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Business Listing
  • Classifieds Posting
  • Forum Signatures
  • Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Social Media Optimization
  • Social Networking Concepts
  • Social Bookmarking
  • Watch Video
  • Fundamentals of Social Selling
  • Finding and Targeting Prospects
  • Attracting Customers
  • Increasing Engagement
  • Closing and Retaining
  • Watch Video
  • Web Optimization
  • User Experience Research and Design
  • E-Commerce strategy
  • Applied E-Commerce
  • Graphic Design Essentials for Marketeers
  • Customer Experience Essentials
  • Watch Video
    Key Social Platforms for Digital Marketing
  • Benefits of Social Media Marketing
  • Social Media Marketer Responsibilities
  • The Buyer’s Journey Stages
  • Influential Social Media Platforms
  • Key Terminology
  • Growing and Engaging an Audience
  • Community Techniques and Best Practices
  • Content Sharing Best Practices
  • Sharing Stories Best Practices
  • Video Content Best Practices
  • Hashtag Usage Best Practices
  • Twitter Content Best Practices
  • LinkedIn Content Best Practices
  • Instagram Content Best Practices
  • Snapchat Content Best Practices
  • Developing Data-Driven Audience and Campaign Insights
  • Campaign Tools Analysis
  • Facebook Tools and Analytics
  • Twitter Tools and Analytics
  • LinkedIn Tools and Analytics
  • Instagram Tools and Analytics
  • Snapchat Analytics and Campaigns
  • Setting up a Social Media Experience for a Business
    Creating and Optimizing Social Media Campaigns
    Watch Video
    Fundamentals of Display and Video Advertising
  • Key Concepts, Benefits and Value
  • Key Advertising Platforms
  • Advertising Buying Mechanisms
  • Strategy Objectives
  • Creating and Managing a YouTube Channel
  • YouTube Channel Setup
  • Video Best Practices
  • Content Management Best Practices
  • YouTube Analytics and Reporting
  • Google Display Network and Video Ad Formats
  • Google Display Network Campaign Types
  • Ad Formats and Sizes
  • Creating Display and Video Campaigns
  • Google Ads Display Ad Campaign
  • Responsive and Non-responsive Ads
  • YouTube Channel and Google Ads Linking
  • Standard Video Ad Campaigns
  • YouTube Ads
  • Targeting Display and Video Campaigns
    Measurement and Optimization
    Watch Video
    Email Marketing Fundamentals
  • Key Concepts
  • Inbound Email Marketing
  • Legislation and Regulations e.g. Permissions and Data Protection
  • Tools and Strategy
  • Key Strategy Principles
  • Email Service Providers
  • Recipient Sources
  • Contact Databases
  • Email Design
  • Email Writing and Design
  • The Buyer’s Journey Alignment
  • Subject Lines
  • Copy Essentials
  • Design Best Practices
  • Call-to-Actions
  • Image Best Practices
  • Creating an Effective Email Campaign
  • Email Campaign Creation
  • Delivery Factors
  • Delivery and Placement Challenges
  • Campaign Management Best Practices
  • YouTube Ads
  • Testing and Optimizing an Email Campaign
    Marketing Automation
    Watch Video
    Introduction to SEM and Adwords
  • Basics of Internet Marketing
  • Adwords Certification Exams
  • Benefits of Adwords compared to other Networks
  • Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash-Board
  • Billing in Adwords
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
  • Ad groups and Keywords
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms
  • Columns Customization/span>
  • Alerts Setting
  • Display Network Targeting
    Conversion Tracking
    Website Optimization
    Reports and Improving Conversions
    Multi User Access
    Watch Video

    ⚡ TARGET AUDIENCE IN DIGITAL MARKETING

    Entrepreneur, Professional, Master

    They Can Do.

    Undergraduates, Graduates and Post-Graduates

    They Can Do.

    Job Aspirants & School Students for make their Career in Digital Marketing

    They Can Do.

    ⚡ Instructors

    Anshul Agarwal

    Professor of CS/IT

    ⚡ FAQs

    • Explain what is digital marketing?
      • Digital marketing is the brand marketing tactics through the internet. It includes various techniques like SEO, SEM and link building.

    • How can you categorize the digital marketing?
      • The digital marketing/communication is categorized into two segments:-

        Inbound Marketing: This techniques takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
        Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums.

    • Explain what is a keyword in digital marketing ?
      • “Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.

    • Mention what are the key areas where you can use keywords to optimize the site ranking?
      • For better page ranking, you must use the keywords in following areas:-

        Keyword in Website URL
        Keyword in Website Title
        Keyword in Meta tag
        Keyword in Web page content
        Keyword density in body text
        Keywords in Headlines

    • Explain what is Google Adwords?
      • Google Adwords is the single most popular PPC advertising system in the world. It works on Pay per click model.

        The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

    Course Duration

    3 Months

    Timings

    2-3 hours

    Keep Smile

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    ⚡ STUDENTS FEEDBACK

    Aman Shekhawat

    I am searching for digital marketing training institute then my friend suggest me for brilliance one of the best digital marketing training classes in jaipur where you can learn seo,smo,ppc

    3 months ago

    Rahul Patni

    brilliance is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

    8 months ago

    Riya Pandey

    Digital marketing gives us wide range of opportunities to opt in. I really feel that soon digital marketing is going to be the next billion dollar industry in our coming years. good job brilliance

    4 months ago

    Gagan Sharma

    Brilliance is certainly the best place to enhance your skills in Digital Marketing. I learnt a lot from their certified Digital Marketing Training. Their course content is excellent.Go for it!

    2 months ago

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